“You never seem to be waiting for me, but we kept meeting at every turn of the paths. Behind every bush, at the foot of each statue, near every pond. It is as if it had been only you and I in all that garden.”
the betacup was founded in May 2009 to reduce the number of non-recyclable cups that are thrown away every year by creating a more convenient alternative to the reusable coffee cup.
The strategy we’re developing will apply community driven activism to help us define the problem, to understand existing consumer behaviors and to eventually create a sustainable solution that consumers adopt en masse.